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Start Here: Mastering Your Sales by Eliot Marshall

Start Here: Mastering Your Sales by Eliot Marshall - BJJ Fanatics

Unlock the secrets to transforming your leads into loyal clients with Start Here: Mastering Your Sales, the ultimate sales course designed by Eliot Marshall, a seasoned martial arts academy owner with a proven track record in both training and sales.

  • Whether you're just starting out or looking to refine your sales strategy, this course is built for martial arts academy owners who want to convert leads into long-term students while maximizing client retention..
  • Eliot Marshall’s wealth of experience in running a successful academy and his expertise in the art of sales will guide you step-by-step through the process of turning inquiries into signed contracts, and signed contracts into committed students.
  • With actionable insights, real-life examples, and strategies designed for sustainable growth, you'll gain the skills to not only increase your sign-ups but also create a thriving, long-lasting student base.
  • In this course, Eliot breaks down the entire sales process—from lead generation and conversion tactics to client retention strategies for the crucial first six weeks and beyond



Course Content

Expand All Sections

Volume 1

CHAPTER TITLE

START TIME

Sales Introduction 0
Get Your Process Down 6:59
One Price Per Program 10:12
Setting Appointments 11:58
Gathering Info - Online Lead (Role Play) 29:26
Gathering Info - Lead Calls You (Role Play) 31:21
Gathering Info - Common Mistakes (Role Play) 33:47
Appointment Setting: Building Rapport 35:05
Appointment Setting: Building Rapport - Lead Has Previous Experience (Role Play) 36:29
Appointment Setting: Building Rapport - Lead Has No Experience (Role Play) 38:50
Appointment Setting: Building Rapport - Talking To Parents (Role Play) 40:19
Appointment Setting: Setting The Appointment (Role Play) 42:52
Confirming Appointments 48:27 - (51:49)

Volume 2

CHAPTER TITLE

START TIME

Train Employees On Sales Funnel Metrics 0
Intro Classes 1:31
How We Teach Great Intro Classes 6:21
How We Teach Great Intro Classes Pt. 2 37:58 - (54:20)

Volume 3

CHAPTER TITLE

START TIME

The Sale 0
Section 1 (Role Play) 15:24
Section 2 (Role Play) 18:43
Section 1 + 2 (Role Play) 21:13
Section 3 (Role Play) 24:07
Track Your Numbers 28:01
Customer Relationship Management (CRM) 29:45 - (33:44)

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What will You Learn?

Unlock the secrets to transforming your leads into loyal clients with Start Here: Mastering Your Sales, the ultimate sales course designed by Eliot Marshall, a seasoned martial arts academy owner with a proven track record in both training and sales. Whether you're just starting out or looking to refine your sales strategy, this course is built for martial arts academy owners who want to convert leads into long-term students while maximizing client retention.

Eliot Marshall’s wealth of experience in running a successful academy and his expertise in the art of sales will guide you step-by-step through the process of turning inquiries into signed contracts, and signed contracts into committed students. With actionable insights, real-life examples, and strategies designed for sustainable growth, you'll gain the skills to not only increase your sign-ups but also create a thriving, long-lasting student base.

In this course, Eliot breaks down the entire sales process—from lead generation and conversion tactics to client retention strategies for the crucial first six weeks and beyond. The result? An academy that runs smoother, grows faster, and delivers better results for both your business and your students.

Bullet Points:

  • Master the Art of Sales: Learn proven strategies from Eliot Marshall, a highly successful academy owner with expertise in both sales and training.

  • Convert Leads into Clients: Discover how to effectively follow up, engage, and convert leads into long-term students.

  • Create Lasting Relationships: Understand the psychology behind student retention and how to keep students engaged during their first 6 weeks and beyond.

  • Step-by-Step Process: Get a clear, easy-to-follow roadmap that covers every stage of the sales journey, from initial lead contact to ongoing student engagement.

  • Actionable Insights: Benefit from real-world examples and actionable techniques you can implement immediately to see results in your academy.

  • Maximize Academy Growth: Leverage these strategies to increase student sign-ups, improve retention, and create a sustainable business that continues to grow.

  • Sales Success for Martial Arts Academies: Designed specifically for academy owners, this course tackles the unique challenges of selling martial arts programs, helping you thrive in a competitive market.

What Exactly do You Get?

Part 1

  • Training Leg Locks Safely
  • The Big 3 Attacks - Heel Hook &Aoki Lock
  • Straight Foot Lock &Control
  • Control In The Death Roll
  • Outside Heel Hook Mechanics
  • When To Reverse Your Grip  


Part 2

  • Taking The Back
  • Reverse Ashi Transition
  • The Shoulder Roll
  • Leg Lock Vs Kneeling Opponent
  • Back Take Vs Kneeling Opponent
  • The Reap Vs Standing Opponent
  • The Back Step Pass
  • The Limp Leg Pass  

Part 3

  • Countering The Back Step - Re-Guard
  • Countering The Limp Leg - Back Take
  • Countering The Back Step Pass - Estima Sweep
  • Hop Over Escape
  • Countering The Hop Over Escape - Getting On Top
  • Countering The Hop Over Escape 2 - Aoki Lock
  • Outro 


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