Open, Operate, and Sustain a World Class Martial Arts Academy with The Guidance of Seasoned Martial Arts Business Professional and Brazilian Jiu-Jitsu Black Belt Under The Great Renzo Gracie, Pat Cooligan
Pat Cooligan has a rich history in Brazilian Jiu-Jitsu and has made a living for most of his adult life in the martial arts business, personally owning and operating 8 successful academies
There is a formula for developing and maintaining a successful martial arts school and Pat Cooligan has broken down his proven systems for success, so that you can open a new academy or make the changes necessary to optimize your current one
Learn the essential details for choosing a prime location where your new academy can thrive
Understand the importance of culture, cleanliness, and maintaining an organized facility that runs in a way your students will greatly appreciate
Run a successful children’s program with tips on putting the right people in charge, dealing with difficult students, avoiding common mistakes, and programming strategies that will help you create a solid foundation for your academy
Utilize marketing strategies that Cooligan has been successfully using for years to keep a constant influx of new students coming through the door and back for more
Course Content
Expand All Sections
Volume 1
CHAPTER TITLE
START TIME
Intro
0
Location - Location types
4:50
Essential details for choosing a Location
13:15
How to have a world class facility
16:50
Lease - Offer to lease
22:09
Lease agreement
29:08
Lease private or corporately owned?
34:56
Personal guarantee
39:41
Permit
45:30
Volume 2
CHAPTER TITLE
START TIME
Facility - Crystal Geniac Intro
0
Organization
4:51
Importance of cleanliness
9:31
Culture
14:40
CRM - Adam Geniac Intro
21:07
CRM attendance tracking and booking
22:28
Website integration
31:09
CRM-email management
36:51
zoom integration
45:04
advanced zoom integration
51:54
Never miss a call again
59:24
Outro to CRM
1:08:28
Volume 3
CHAPTER TITLE
START TIME
Children's Programming - Most common mistakes
0
The right person to teach class
8:49
Kids class programming
17:29
No class plan
26:27
How to deal with difficult kids
34:47
Kids classes outro
40:40
Paperwork
47:18
Inventory
49:26
Volume 4
CHAPTER TITLE
START TIME
Marketing - Intro to marketing
0
Website
1:53
Facebook and instagram
6:26
Google ads
10:01
Word of mouth
13:36
Gorilla marketing
17:36
Mass emails
20:15
Compliance - Intro to compliance
24:36
Budgeting
26:15
Professional services
29:47
State and federal tax compliance
34:00
Gym Equipment - How to Equip your facility
37:59
Bonus Material - Round table
40:33
Testimonial from Jaime Mendez - Owner of Renzo Gracie Los Angeles
1:07:16
Testimonial from Hoss Zahiri owner Barrio BJJ in Edmonton, Canada
1:08:16
Check out a free sample:
So, What Exactly Do You Get?
PART 1
INTRO
LOCATION
LOCATION TYPES
ESSENTIAL DETAILS FOR CHOOSING A LOCATION
HOW TO HAVE A WORLD CLASS FACILITY
LEASE
OFFER TO LEASE
LEASE AGREEMENT
LEASE PRIVATE OR CORPORATELY OWNED?
PERSONAL GUARANTEE
PERMIT
PART 2
FACILITY
CRYSTAL GENIAC INTRO
ORGANIZATION
IMPORTANCE OF CLEANLINESS
CULTURE
CRM
ADAM GENIAC INTRO
CRM ATTENDANCE TRACKING AND BOOKING
WEBSITE INTEGRATION
CRM-EMAIL MANAGEMENT
ZOOM INTEGRATION
ADVANCED ZOOM INTEGRATION
NEVER MISS A CALL AGAIN
OUTRO TO CRM
PART 3
CHILDREN'S PROGRAMMING
MOST COMMON MISTAKES
THE RIGHT PERSON TO TEACH CLASS
KIDS CLASS PROGRAMMING
NO CLASS PLAN
HOW TO DEAL WITH DIFFICULT KIDS
KIDS CLASSES OUTRO
PAPERWORK
INVENTORY
PART 4
MARKETING
INTRO TO MARKETING
WEBSITE
FACEBOOK AND INSTAGRAM
GOOGLE ADS
WORD OF MOUTH
GORILLA MARKETING
MASS EMAILS
COMPLIANCE
INTRO TO COMPLIANCE
BUDGETING
PROFESSIONAL SERVICES
STATE AND FEDERAL TAX COMPLIANCE
GYM EQUIPMENT
BONUS MATERIAL
ROUND TABLE
ROUND TABLE
TESTIMONIAL FROM JAIME MENDEZ - OWNER OF RENZO GRACIE LOS ANGELES
TESTIMONIAL FROM HOSS ZAHIRI OWNER BARRIO BJJ IN EDMONTON, CANADA
Pin Escapes & Turtle Escapes: BJJ Fundamentals - Go Further Faster by John DanaherRegular price $197
