The Academy Code by Patrick Cooligan
- Pat Cooligan has a rich history in Brazilian Jiu-Jitsu and has made a living for most of his adult life in the martial arts business, personally owning and operating 8 successful academies
- There is a formula for developing and maintaining a successful martial arts school and Pat Cooligan has broken down his proven systems for success, so that you can open a new academy or make the changes necessary to optimize your current one
- Learn the essential details for choosing a prime location where your new academy can thrive
- Understand the importance of culture, cleanliness, and maintaining an organized facility that runs in a way your students will greatly appreciate
- Run a successful children’s program with tips on putting the right people in charge, dealing with difficult students, avoiding common mistakes, and programming strategies that will help you create a solid foundation for your academy
- Utilize marketing strategies that Cooligan has been successfully using for years to keep a constant influx of new students coming through the door and back for more
Course Content
Volume 1
CHAPTER TITLE
START TIME
| Intro | 0 |
| Location - Location types | 4:50 |
| Essential details for choosing a Location | 13:15 |
| How to have a world class facility | 16:50 |
| Lease - Offer to lease | 22:09 |
| Lease agreement | 29:08 |
| Lease private or corporately owned? | 34:56 |
| Personal guarantee | 39:41 |
| Permit | 45:30 |
Volume 2
CHAPTER TITLE
START TIME
| Facility - Crystal Geniac Intro | 0 |
| Organization | 4:51 |
| Importance of cleanliness | 9:31 |
| Culture | 14:40 |
| CRM - Adam Geniac Intro | 21:07 |
| CRM attendance tracking and booking | 22:28 |
| Website integration | 31:09 |
| CRM-email management | 36:51 |
| zoom integration | 45:04 |
| advanced zoom integration | 51:54 |
| Never miss a call again | 59:24 |
| Outro to CRM | 1:08:28 |
Volume 3
CHAPTER TITLE
START TIME
| Children's Programming - Most common mistakes | 0 |
| The right person to teach class | 8:49 |
| Kids class programming | 17:29 |
| No class plan | 26:27 |
| How to deal with difficult kids | 34:47 |
| Kids classes outro | 40:40 |
| Paperwork | 47:18 |
| Inventory | 49:26 |
Volume 4
CHAPTER TITLE
START TIME
| Marketing - Intro to marketing | 0 |
| Website | 1:53 |
| Facebook and instagram | 6:26 |
| Google ads | 10:01 |
| Word of mouth | 13:36 |
| Gorilla marketing | 17:36 |
| Mass emails | 20:15 |
| Compliance - Intro to compliance | 24:36 |
| Budgeting | 26:15 |
| Professional services | 29:47 |
| State and federal tax compliance | 34:00 |
| Gym Equipment - How to Equip your facility | 37:59 |
| Bonus Material - Round table | 40:33 |
| Testimonial from Jaime Mendez - Owner of Renzo Gracie Los Angeles | 1:07:16 |
| Testimonial from Hoss Zahiri owner Barrio BJJ in Edmonton, Canada | 1:08:16 |
- Pat Cooligan has a rich history in Brazilian Jiu-Jitsu and has made a living for most of his adult life in the martial arts business, personally owning and operating 8 successful academies
- There is a formula for developing and maintaining a successful martial arts school and Pat Cooligan has broken down his proven systems for success, so that you can open a new academy or make the changes necessary to optimize your current one
- Learn the essential details for choosing a prime location where your new academy can thrive
- Understand the importance of culture, cleanliness, and maintaining an organized facility that runs in a way your students will greatly appreciate
- Run a successful children’s program with tips on putting the right people in charge, dealing with difficult students, avoiding common mistakes, and programming strategies that will help you create a solid foundation for your academy
- Utilize marketing strategies that Cooligan has been successfully using for years to keep a constant influx of new students coming through the door and back for more
Course Content
Volume 1
CHAPTER TITLE
START TIME
| Intro | 0 |
| Location - Location types | 4:50 |
| Essential details for choosing a Location | 13:15 |
| How to have a world class facility | 16:50 |
| Lease - Offer to lease | 22:09 |
| Lease agreement | 29:08 |
| Lease private or corporately owned? | 34:56 |
| Personal guarantee | 39:41 |
| Permit | 45:30 |
Volume 2
CHAPTER TITLE
START TIME
| Facility - Crystal Geniac Intro | 0 |
| Organization | 4:51 |
| Importance of cleanliness | 9:31 |
| Culture | 14:40 |
| CRM - Adam Geniac Intro | 21:07 |
| CRM attendance tracking and booking | 22:28 |
| Website integration | 31:09 |
| CRM-email management | 36:51 |
| zoom integration | 45:04 |
| advanced zoom integration | 51:54 |
| Never miss a call again | 59:24 |
| Outro to CRM | 1:08:28 |
Volume 3
CHAPTER TITLE
START TIME
| Children's Programming - Most common mistakes | 0 |
| The right person to teach class | 8:49 |
| Kids class programming | 17:29 |
| No class plan | 26:27 |
| How to deal with difficult kids | 34:47 |
| Kids classes outro | 40:40 |
| Paperwork | 47:18 |
| Inventory | 49:26 |
Volume 4
CHAPTER TITLE
START TIME
| Marketing - Intro to marketing | 0 |
| Website | 1:53 |
| Facebook and instagram | 6:26 |
| Google ads | 10:01 |
| Word of mouth | 13:36 |
| Gorilla marketing | 17:36 |
| Mass emails | 20:15 |
| Compliance - Intro to compliance | 24:36 |
| Budgeting | 26:15 |
| Professional services | 29:47 |
| State and federal tax compliance | 34:00 |
| Gym Equipment - How to Equip your facility | 37:59 |
| Bonus Material - Round table | 40:33 |
| Testimonial from Jaime Mendez - Owner of Renzo Gracie Los Angeles | 1:07:16 |
| Testimonial from Hoss Zahiri owner Barrio BJJ in Edmonton, Canada | 1:08:16 |
Check Out The Trailer!
So, What Exactly Do You Get?
PART 1
LOCATION
LEASE
PART 2
FACILITY
CRM
PART 3
CHILDREN'S PROGRAMMING
PAPERWORK
INVENTORY
PART 4
MARKETING
COMPLIANCE
GYM EQUIPMENT
ROUND TABLE
$197
