First Impression Specialist by Eliot Marshall
- Eliot Marshall is a former UFC fighter, best selling author, and co-owner of Easton Training Center.
- Use proven strategies to gain and retain new students for your Martial Arts business.
- Build a culture based on core values that make students feel welcome and encouraged!
- Learn to utilize constructive communication to establish rapport with your students.
- Understand the finer details of business including appointment setting and follow-ups in a way that proactively engages new students.
- Set up introductory classes that provide new practitioners with a clear layout of your program and how it can benefit them.
- Master the art of the front desk and build a welcoming community that you can cultivate and grow!
Course Content
Volume 1
CHAPTER TITLE
START TIME
Introduction | 0 |
Module 1: Culture | 10:43 |
Lesson 1: What Does Culture Mean in a Martial Arts School? | 13:55 |
Lesson 2: How Did Easton Build Culture? | 21:11 |
Lesson 3: Core Values & Vision | 23:41 |
Volume 2
CHAPTER TITLE
START TIME
Module 2: Customer Relationship Management | 0 |
Lesson 1: What is a CRM? | 1:25 |
Lesson 2: Mindbody | 4:32 |
Volume 3
CHAPTER TITLE
START TIME
Module 3: Communication | 0 |
Lesson 1: Vocab Tone Body Language | 1:47 |
Lesson 2: Build Rapport | 9:13 |
Review | 19:17 |
Volume 4
CHAPTER TITLE
START TIME
Module 4: Sales Funnel | 0 |
Lesson 1: Initial Contact | 2:10 |
Lesson 2: Appointment Setting | 3:00 |
Lesson 3: No Show Follow Up | 5:35 |
Volume 5
CHAPTER TITLE
START TIME
Module 5: First Meeting | 0 |
Lesson 1: The Greeting | 4:32 |
Lesson 2: The Paperwork | 7:45 |
Lesson 3: Introductory First Class | 9:14 |
Lesson 4: After the First Class | 11:07 |
Volume 6
CHAPTER TITLE
START TIME
Module 6: The Close | 0 |
Lesson 1: Sales Process | 1:30 |
Lesson 2: The Trial Month | 4:26 |
Lesson 3: No Sale Follow Up | 13:15 |
Volume 7
CHAPTER TITLE
START TIME
Module 7: First Six Weeks | 0 |
Lesson 1: 2 Week Follow Up | 1:55 |
Lesson 2: 4 Week Follow Up | 3:12 |
Lesson 3: 6 Week Follow Up | 5:36 |
First Impression Specialists: Course Wrap Up | 8:21 |