Xande Ribeiro Begins Partnership With Fuji
The great Xande Ribeiro has officially signed with Fuji as one of their global brand ambassadors and technical advisors for their line of products. Xande has long been considered one of the top pound for pound Brazilian Jiu Jitsu competitors in the world. He has endured a long and successful career battling the best of the best from two generations of grapplers. Xande is a 7x Black Belt World Champion with the International Brazilian Jiu Jitsu Federation, a 2x ADCC champion, and an IBJJF hall of fame member. See more on his accolades here.
He has competed against the likes of Marcelo Garcia, Ronaldo “Jacare” Souza, Roger Gracie, Andre Galvao, Marcus Almeida “Buchecha,” and many more of Jiu Jitsu’s greatest fighters. He has been competing at the height of black belt competitions for over a decade and has found success every year. Xande is infamous for his “old school” approach to Jiu Jitsu. Not only has he been an incredibly successful competitor, but one of his students, Rafael Lovato Jr. is the most successful American grappler in the world.
Having all this experience in the sport of bjj and partnering with Fuji who has been in the business for over half a century, we can only expect that he will continue to innovate the industry as well as the game. Fuji has been one of the bjj industries leading Gi and Gear manufacturers for decades and has continued to create long lasting, durable, and innovative products. With the mind of Xande Ribeiro we cannot wait to see what they bring to the table next.
Xande will not only be a sponsored athlete but he will be working side by side with the company to bring the Jiu Jitsu community nothing but the best. Fuji has always tried to get to the heart of the industry by working with the best athletes to obtain the best advice on what they need to do to continue developing the best product. Fuji has been working with the famous American Judo Olympic Silver Medalist and world class bjj black belt, Travis Stevens to bring high quality gear for years, now with Xande Ribeiro behind them, things can only get better.
Xande has been able to witness not only the evolution in bjj technique and competition but he has also been at the forefront of the evolution of bjj gear. When Xande started training bjj there was only a few Gi companies, years later the market has become saturated with people trying to develop gear. We see new Gi companies popping up everyday but none of them bring the innovation and quality that Fuji does. The Gi is nothing new, people have been using kimonos to train for years but as technology increases so does the gear we use. There are many elements that go into creating a successful gi, and successful gear. Design, innovation, quality, presentation, and more.
Xande is also the brother to Saulo Ribeiro, another IBJJF hall of fame member who is regarded as one of the best competitors to ever step foot on the mats. The Ribeiro brothers are infamous for using the simple and effective bjj that everyone is taught in their first few years. Xande’s understanding of the basics segregates him from the mainstream bjj black belts. He uses simple and effective techniques that anyone can use. He does not use crazy technical guards, he does not play berimbolo’s, and he does not use crazy flexibility. Xande has patient, methodical, and mechanically perfect bjj.
BJJ Fanatics is excited to see the partnership between Xande and Fuji grow. We love Fujj and have always supported their products. We carry many of their products and will continue to do so. We seek out the best in the industry so that our supporters have access to the best gear in the industry. In celebration of the new partnership between Jiu Jitsu legend, Xande Ribeiro and Fuji you can use code: XANDE10 to receive an additional 10% off any Fuji product while supplies last. Oss! Check out one of their best-selling gi’s below.